About Us
Inner Eye works with organisations and brands, looking to change mindsets, generate engagement and inspire innovation.

Our approach is rooted in the power of film to inspire people to reflect on their own lives and think differently about others. We help change behaviour, but also systems, process and in some cases policy.

Chris Godwin
Founder and Creative Director of Inner Eye Productions.

Chris Godwin developed his unique approach to behaviour change films during his time as Creative Director at White Boat TV. His work in this field has led to proven behaviour and system change across a number of institutions. This is in addition to winning a clutch of prestigious awards including six GOLD EVCOMS since 2012.

He brings a rich background in production to all his work, having spent 10 years at the BBC, where he worked on a diverse range of programmes from Newsround to the BAFTA nominated series of Short Change. He also has a deep understanding of the power of content to amplify a brand through his time working for global advertising agencies HAVAS and McCann Worldgroup.

Chris Godwin’s work is multi award winning and proven to make a difference.

Below are some case studies from his time as Creative Director at White Boat TV:

Work
  • Barbara’s Story was a series of six films aimed at raising awareness of dementia and the care of older people,...
  • The Deafening Silence was commissioned by Still Birth Charity Abigail’s Footsteps to improve bereavement care training for midwives. The film...
  • Seen and Heard was commissioned by the Department of Health to help health professionals spot the signs of Child Sexual...
  • Beyond Baby Blue was commissioned by the charity Best Beginnings. It is aimed at raising awareness of the different issues...
  • Still here was a two part series for the East London NHS Foundation Trust. The aim was to raise awareness...
  • You Matter was commissioned by the East London NHS Foundation Trust. The aim was to raise awareness of the issues...
NEWS